Brand Management

From startups to Fortune 100 companies, employers and clients have all benefited from Eric Bernhard's in-depth B2B and B2C strategic brand management and CRM experience.  Strategic planning, brand development/positioning, media, analytics, fulfillment, operations, customer acquisition and retention are the capabilities which Eric brings to every brand management challenge. - E-Commerce, premium bath and
                        beauty products.

  • Brand creation
  • Product development, content, pricing, offers and incentives
  • Customer services, product fulfillment
  • Customer retention and loyalty                                 
 Senior Marketing Manager
  • Customer Acquisition - oversaw Direct Mail new business channels with annual budget of $10+M USD and 22 million mail pieces for 3 million + circulation weekly.
  • New Businesses - developed and launched numerous new businesses, including a mail order catalog, video continuity, and sports hotline.
Direct Marketing Manager
      • Direct response marketing, strategic planning and budgeting of all print-generated new business.
      • Re-established Direct Mail as a profitable source after a five-year hiatus, using extensive database profiling to identify and target two distinct audiences.
      • Grew annual mail volume to 10MM pieces to two different prospect groups using unique Direct Mail packages and offers for each group.