From startups to Fortune 100 companies, employers and clients have all benefited from Eric Bernhard's in-depth B2B and B2C strategic brand management and CRM experience. Strategic planning, brand development/positioning, media, analytics, fulfillment, operations, customer acquisition and retention are the capabilities which Eric brings to every brand management challenge.
TrueRenu.com - E-Commerce, premium bath and
- Brand creation
- Product development, content, pricing, offers and incentives
- Customer services, product fulfillment
- Customer retention and loyalty
- Customer Acquisition - oversaw Direct Mail new business channels with annual budget of $10+M USD and 22 million mail pieces for 3 million + circulation weekly.
- New Businesses - developed and launched numerous new businesses, including a mail order catalog, video continuity, and sports hotline.
- Direct response marketing, strategic planning and budgeting of all print-generated new business.
- Re-established Direct Mail as a profitable source after a five-year hiatus, using extensive database profiling to identify and target two distinct audiences.
- Grew annual mail volume to 10MM pieces to two different prospect groups using unique Direct Mail packages and offers for each group.