Internet and E-Commerce
Eric's expertise in targeting marketing methods includes a range of assignments in web strategy, site design and production, site usability, and E-Commerce. Some examples below:
Web Strategy, Production, Loyalty and E-Commerce
- Developed North American consumer and dealer marketing strategy for Märklin (world’s oldest & largest model train manufacturer) to build market share via B2C E-Commerce and loyalty programs.
- Developed online objectives and produced the online community for the country's largest equities traders' association, STANY (The Security Traders Association of New York).
- Developed and produced E-Commerce business TrueRenu, B2C sales of premium bath and beauty products - invited to join Amazon.com online in 2004.
- Wrote the strategy document and produced the first E-Commerce website for Cayman Airways, covering island news, PR, flight schedules, cargo and passenger information, and frequent flyer program.
- ChoiceCheesecakes.com - specialty foods business, premium mail order and wholesale cheesecakes. E-Commerce build.
- Newsweek - providing content and editing assistance for online and in-magazine surveys.
- Upland Mortgage - managed site usability study, recommended improvements to site content and navigation which resulted in higher application and loan closing rates.
- TheMarkets.com - marketing, pricing and customer renewal strategy consulting.