Internet and E-Commerce


Web Strategy, Production, Loyalty and E-Commerce

Eric's expertise in targeting marketing methods includes a range of assignments in web strategy, site design and production, site usability, and E-Commerce.  Some examples below:
  • Developed North American consumer and dealer marketing strategy for Märklin (world’s oldest & largest model train manufacturer) to build market share via B2C E-Commerce and loyalty programs.
  • Developed online objectives and produced the online community for the country's largest equities traders' association, STANY (The Security Traders Association of New York).
  • Developed and produced E-Commerce business TrueRenu, B2C sales of premium bath and beauty products - invited to join online in 2004.
  • Wrote the strategy document and produced the first E-Commerce website for Cayman Airways, covering island news, PR, flight schedules, cargo and passenger information, and frequent flyer program.
Additional Online Work:
  • - specialty foods business, premium mail order and wholesale cheesecakes.  E-Commerce build.
  • Newsweek - providing content and editing assistance for online and in-magazine surveys.
  • Upland Mortgage - managed site usability study, recommended improvements to site content and navigation which resulted in higher application and loan closing rates.
  • - marketing, pricing and customer renewal strategy consulting.