NETAHEAD SOLUTIONS - Stamford,CT
2000 - 2005
NetAhead Solutions is a marketing services agency providing strategic solutions and tactical marketing support to its clients. Specialties include new business development and launch, E-Commerce strategy and implementation, customer retention, database marketing, production and fulfillment:
– E-Commerce startup: B2C, E-Commerce, CRM, Customer Loyalty, Logistics,
Fulfillment. Developed and produced
E-Commerce business including design, custom features and ongoing site
enhancements. Coordinated marketing
agreement with Amazon.com.
- Gebr. Märklin & Cie. GmbH (Germany) – Consumer Products: B2B, B2C, E-Commerce, CRM, Customer Loyalty, Logistics. Developed North American consumer and dealer marketing strategy to build market share & streamline operations via B2C E-commerce & Club Membership Loyalty Programs, B2B online dealer purchasing & improved product fulfillment logistics..
- Newsweek – Consumer Media: Research. Audience research design and analysis.
- Cayman Airways (Cayman Islands) – Travel: E-Commerce, CRM, Customer Loyalty. Overhauled and relaunched frequent flyer program. Designed and produced E-Commerce web site, resulting in 30% migration of bookings in first year.
- Security Traders Association of New York – Financial: CRM, Customer Loyalty. Developed online community for the Security Trade Association’s largest affiliate group.
- Paytrust – Online Billing: B2C, CRM, Offer Optimization. Segmented database to modify communications and pricing, resulting in less attrition and improved profitability.
- Upland Mortgage – Lending: B2C, Research, Web Design. Managed web usability research. Recommended navigation and advertising improvements, resulting in higher application : visitor ratios with lower closing costs.