Vice President, Marketing
2000 - 2005

NetAhead Solutions is a marketing services agency providing strategic solutions and tactical marketing support to its clients.  Specialties include new business development and launch, E-Commerce strategy and implementation, customer retention, database marketing, production and fulfillment:

  • – E-Commerce startup: B2C, E-Commerce, CRM, Customer Loyalty, Logistics, Fulfillment.  Developed and produced E-Commerce business including design, custom features and ongoing site enhancements.  Coordinated marketing agreement with
  • Gebr. Märklin & Cie. GmbH (Germany) – Consumer Products: B2B, B2C, E-Commerce, CRM, Customer Loyalty, Logistics.  Developed North American consumer and dealer marketing strategy to build market share & streamline operations via B2C E-commerce & Club Membership Loyalty Programs, B2B online dealer purchasing & improved product fulfillment logistics..
  • Newsweek – Consumer Media:  Research.  Audience research design and analysis.
  • Cayman Airways (Cayman Islands) – Travel:  E-Commerce, CRM, Customer Loyalty.  Overhauled and relaunched frequent flyer program.  Designed and produced E-Commerce web site, resulting in 30% migration of bookings in first year.
  • Security Traders Association of New York – Financial:  CRM, Customer Loyalty.  Developed online community for the Security Trade Association’s largest affiliate group.
  • Paytrust – Online Billing:  B2C, CRM, Offer Optimization.  Segmented database to modify communications and pricing, resulting in less attrition and improved profitability.

  • Upland Mortgage – Lending:  B2C, Research, Web Design.  Managed web usability research.  Recommended navigation and advertising improvements, resulting in higher application : visitor ratios with lower closing costs.